scott12-(Small)This blog is home of Scott King, Senior Optimisation Consultant at Adobe. Based in Sydney, Australia I work with Adobe’s Enterprise client base across the Asia-pacific region.

My role at Adobe is to ensure clients are running strategic and effective optimization programs, demonstrating measured increases in revenue from all digital marketing expenditure.

The purpose of this blog is to be a informative yet entertaining look at all things digital marketing with a focus on optimisation utilising real world strategies, learnings and experiences.

Caution: this blog utilises cheap and tacky stock art.

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Questions, comments, suggestions? Feel free to contact me.

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