Campaign Strategy for the Digital World

We all know that digital marketing campaigns add new, incredibly powerful capabilities to traditional marketing methods due to their ability to offer a two way interaction between the marketer and consumer. The one-size-fits-all approach to digital marketing is dead; users now expect completely dynamic, reactive and intelligent web site experiences. However this creates an incredible…

Adobe launches new APAC regional Data Centers

Page load times have just improved in Australia/New Zealand and Europe, thanks to two new data centers added to Adobe’s growing network of data collection nodes. This brings the total number of regional data collection (RDC) nodes to 10, including: San Jose, California Dal­las, Texas Ash­burn, Virginia Tokyo, Japan Sao Paulo, Brazil Sin­ga­pore Hong Kong,…

MboxGen – Test&Target Visual Mbox Creator (Browser Plug-in)

EDIT: This has been updated. Head on over to here for the latest release notes and screen shots: http://www.scottking.com.au/blog/2013/01/mboxgen-testtarget-visual-mbox-creator-update/   I decided to create a visual method to assist in wrapping Mbox code within a page, so I began work on this very simple Mbox Generator for Adobe Test&Target. To install it click & drag…