A/B Testing is like a box of chocolates

A great, albeit fictitious, character once said.. Life is like a box of chocolates, you never know what you’re going to get. He could easily of been referring to web site testingĀ and optimization results. Best practice optimization campaigns can almost guarantee conversion increases. But every business is different, every web site is different and every…

Campaign Strategy for the Digital World

We all know that digital marketing campaigns add new, incredibly powerful capabilities to traditional marketing methods due to their ability to offer a two way interaction between the marketer and consumer. The one-size-fits-all approach to digital marketing is dead; users now expect completely dynamic, reactive and intelligent web site experiences. However this creates an incredible…

The time is NOW

Time plays an important role in everyday life, some say it is the one true constant. It also plays an important role in user interaction and conversion optimization. Using time to prompt users in to immediate action is one of the most effective – yet simplistic optimization concepts I have come across. This is why…