A/B Testing is like a box of chocolates

A great, albeit fictitious, character once said.. Life is like a box of chocolates, you never know what you’re going to get. He could easily of been referring to web site testingĀ and optimization results. Best practice optimization campaigns can almost guarantee conversion increases. But every business is different, every web site is different and every…

Keep calm and optimize on

For most businesses these days their web site is a primary and significant sales tool responsible for a large percentile of business revenue. It is the on-line digital sales man of the business and it interacts with more customers each day then the best human sales man could ever hope. Yet the vast majority of…

The value of your value proposition

Internet surfers are like goldfish. Many studies have proven that the average attention span isĀ reduced by up to 30% when browsing online. The average surfer will decide wether or not they’re going to remain on a page and read the information or numeracy with it within 3 seconds of the page loading. Similarly hundreds of…

Campaign Strategy for the Digital World

We all know that digital marketing campaigns add new, incredibly powerful capabilities to traditional marketing methods due to their ability to offer a two way interaction between the marketer and consumer. The one-size-fits-all approach to digital marketing is dead; users now expect completely dynamic, reactive and intelligent web site experiences. However this creates an incredible…

The time is NOW

Time plays an important role in everyday life, some say it is the one true constant. It also plays an important role in user interaction and conversion optimization. Using time to prompt users in to immediate action is one of the most effective – yet simplistic optimization concepts I have come across. This is why…