The Sun Herald asked my work to come up with a 1/4 page advertisement to “re-brand and re-market” Australia. We literally only had a few hours to respond to the brief, the finished product was selected by a panel of judges. Here is the ad as it appeared in the Sun Herald.
Some other concepts that didnt make the cut:
Tag line: “Obsessively Australian”
Tag line: “Obsessively Australian”